A British firm firmly believes that letting women take time off during a menstrual cycle will make the workplace more efficient and creative—so much so that they’ve made it a policy.

Bex Baxter, director of Bristol-based Coexist, said the policy was meant to “counteract taboos and acknowledge the unique physical challenges that some women face every month,” without labelling a natural cycle as an illness.

Baxter says she wants to break down that negative association, reports Sarah Begley, pointing out that working with natural rhythms is good for creativity and intelligence—and good for business.

Read more at TIME

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