Gwynetth Paltrow’s lifestyle website Goop is up to its old tricks, hawking a product called Body Vibes, which basically amounts to wearable stickers that allegedly “promote healing” by rebalancing “the energy frequency in our bodies.” But as Gizmodo’s Rae Paolettta reports, NASA called “bullshit” on Goop’s $120 sticker packs.

“Somehow, Goop—which previously encouraged women to shove eggs up their vaginas—has out-Gooped itself… The product, which I remind you, is literally a sticker, uses ‘NASA space suit material’ to “rebalance the energy frequency in our bodies,” whatever the actual fuck that means,” says Paoletta.

NASA told Paoletta outright that there is no “conductive carbon material lining the spacesuits,” while Mark Shelhamer, a chief NASA scientist added this assessment, “What a load of BS this is.” In response, Goop has removed the NASA claim from its site and provided this statement:

As we have always explained, advice and recommendations included on goop are not formal endorsements and the opinions expressed by the experts and companies we profile do not necessarily represent the views of goop. Our content is meant to highlight unique products and offerings, find open-minded alternatives, and encourage conversation. We constantly strive to improve our site for our readers, and are continuing to improve our processes for evaluating the products and companies featured. Based on the statement from NASA, we’ve gone back to the company to inquire about the claim and removed the claim from our site until we get additional verification.


Back to the drawing board.

Read more at Gizmodo


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