Susan Sarandon is L’Oréal Paris’s newest beauty spokeswoman. The brand’s motto, ‘Because I’m Worth It’ has to do with “women becoming the master of their own lives and decisions,” she said.

Sarandon joins the growing ranks of older actresses with beauty deals, “such as Helen Mirren for L’Oréal Paris U.K.Charlotte Rampling for NARS Cosmetics, and Winona Ryder and Jessica Lange for Marc Jacobs Beauty…. Here’s to announcements like these becoming less and less like pleasant surprises.”

Read more at New York Magazine



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