Beginning Jan. 28, three new types of Barbies, with three different body types, will be sold alongside the original busty, thin-waisted doll on Barbie.com. They’ll all be called Barbie, of course, but that’s where the similarity to the original and one another ends: tall Barbie, curvy Barbie and petite Barbie all cut very different figures.
It’s a risky move for Mattel. Barbie, the brand, is responsible for $1 billion in sales across more than 150 countries annually. While Barbie’s been a global symbol of a certain kind of American woman for generations, critics have found fault in that very fact and clamored for change. Mattel, it seems, listened.